Word-of-mouth is the most powerful marketing tool you have, and getting the words right is essential. Written language and spoken language are very different, and the long-term success of your student recruitment depends on whether your brand messages are organically integrated in all of your communications, especially face-to-face conversations. However, learning how to do this naturally and in one’s own words, while staying true to the concepts, requires practice and coaching. Our one on one coaching motivates staff, members to consistently deliver your institution’s brand messages at critical touch points